HubSpot alternative

A HubSpot alternative for small Indian businesses

HubSpot is an excellent CRM and marketing platform, priced per seat in US dollars, with one-time onboarding fees on its Professional and Enterprise sales plans. Grovia is CRM plus invoicing, accounts, projects and HR for Indian businesses, in rupees.

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HubSpot in brief

HubSpot offers a free CRM and paid Sales, Marketing and Service Hubs. It is known for ease of use and strong inbound-marketing tools. Accounting, payroll and GST invoicing are outside HubSpot.

How Grovia is different

  • GST invoicing and double-entry accounts are part of the same product.
  • Rupee pricing for the whole team, with no onboarding fee.
  • Projects, HR & payroll and field staff included.

Pricing at a glance

PriceNotes
Grovia Growth₹4,999 a month for up to 15 usersEvery module; no onboarding fee
HubSpot Sales Hub StarterFrom US$7 per seat a month (shown as a discount from $20)CRM and sales tools
HubSpot Sales Hub ProfessionalFrom US$90 per seat a monthPlus a required one-time onboarding fee of US$1,500

List prices before tax, read from HubSpot's pricing page on 23 October 2026, which shows US dollars and 'starts at' figures.

Which one is right for you?

Choose Grovia if

  • You need invoicing and accounts alongside the CRM.
  • You want rupee pricing with no onboarding fee.

Choose HubSpot if

  • Inbound marketing — content, SEO, marketing automation — is the centre of your growth.
  • You need HubSpot's large integration marketplace.

Everything included in every plan

What Grovia costs

Starter
₹1,499/month
up to 5 users, every module
Growth
₹4,999/month
up to 15 users, every module
Business
₹11,999/month
up to 40 users, every module

That works out to about ₹300 per user per month. Prices exclude 18% GST. 14-day free trial, no card needed. Full pricing

What Grovia does not do

So you don't buy the wrong tool:

  • No stock, warehouse or manufacturing management (no MRP or bills of materials). Grovia is built for service businesses — agencies, consultants, CA and law firms, IT and field-service companies.
  • GST returns are prepared and exported for filing; Grovia does not file them for you, and e-invoices are uploaded manually.
  • It is a single cloud product, not a platform you customise with code or host on your own servers.

Frequently asked questions

Is HubSpot free?

HubSpot has a free CRM for up to 2 users. Paid Sales Hub plans start at a per-seat price in US dollars, and Professional and Enterprise plans carry one-time onboarding fees.

Why choose Grovia over HubSpot?

If you are an Indian business that needs the CRM plus GST invoicing, accounts, projects and HR, Grovia gives you all of them in one product for one rupee price.

Related

Facts on this page last checked 23 October 2026. Sources: HubSpot Sales Hub pricing. Competitor prices change; check their site before you decide. Product names are trademarks of their owners; Grovia is not affiliated with them.

Run the whole business from one place

CRM, invoicing, accounting, projects, HR and field teams in one login. Import from Zoho Books and Tally, or from a spreadsheet.

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