Best Real Estate CRM Software in India (2026): 5 Real Options Compared
Sell.Do, Propacity, LeadSquared, Zoho CRM, and Grovia compared for Indian real estate brokers, small developers, and channel partners — what each is actually good at, what it's missing, and what it costs.
The best real estate CRM software in India for 2026 depends on who's using it: Sell.Do and Propacity are built for developers running project launches, LeadSquared is a proven generic sales-execution CRM with strong field tracking, Zoho CRM is a fully customizable generic option, and Grovia is the only one of the five with built-in commission-payout tracking and GST-native invoicing for brokerages. This guide compares all five on what they actually do — not just what their marketing pages claim.
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1. Sell.Do — Best for Developers & Builders Running Project Launches
Sell.Do is the closest thing India's real estate industry has to an industry-standard CRM — built exclusively for property sales, used by 600+ real estate brands, and typically live within about a week of signup. It's strongest exactly where developers need it most: auto-capturing leads from property portals, IVR calling with recording, AI-assisted call analysis that pulls a buyer's budget and timeline out of a conversation, and channel-partner tools that let brokers and sub-brokers see live inventory and book units without extra per-partner fees.
Where it falls short: Sell.Do is a lead-and-sales engine, not a back-office platform. There's no commission-payout tracking for agents, no GST-compliant invoicing, and no general-purpose property register for a broker juggling resale, rental, and plots across multiple builders — it's built around project launches, not day-to-day brokerage operations. Pricing is quote-based and not published.
2. Propacity — Best for Developer Inventory, Collections & Broker Collaboration
Propacity is a newer Indian proptech platform working with 200+ developers, realtors, and channel partners across 20+ cities. Its focus is narrower and more operational than Sell.Do's: digitising sales and inventory management, giving developers one system to collaborate with their broker network, track collections against every unit sold, and manage customer compliance after booking — the parts of a launch that happen after a lead becomes a buyer.
Where it falls short: Propacity is built for developers, not independent brokers or agents — there's no equivalent for a small brokerage managing its own listings and client relationships day to day. Like Sell.Do, pricing isn't published and requires a sales conversation.
3. Grovia — Best All-in-One for Brokerages & Small Developer Teams
Grovia takes a different angle: instead of optimising for lead capture at launch scale, it's built for the day-to-day operations of a brokerage — a property register across apartment, villa, plot, commercial, and shop types with RERA number and possession-date tracking, a visual lead-to-deal pipeline, and two things none of the other four products here have natively: automatic commission calculation and GST-compliant invoicing. Every closed deal gets its own commission record — deal value, commission percentage, and the agent who closed it — with the payout status tracked as expected, partial, or received, instead of a spreadsheet reconciled by hand at month-end. Brokerage-fee invoices carry CGST/SGST/IGST and HSN/SAC codes out of the box. It also includes site-visit dispatch with live GPS tracking through a companion field app, and a support-ticket system for buyer and tenant queries. Pricing is a single flat plan — ₹1,550/month (excl. 18% GST) — covering up to 50 properties and 10 staff or agent logins, not a per-seat fee that climbs as the team grows.
Where it falls short: Grovia has no channel-partner or sub-broker network management (Sell.Do and Propacity both do), and no native WhatsApp Business API conversation logging (LeadSquared does). Commission tracking is also per-deal with a single agent name attached to each record — it doesn't automatically split a commission across multiple co-listing agents on one deal; that still needs to be logged as separate entries.
4. LeadSquared — Best Generic CRM for Call- & WhatsApp-Heavy Teams
LeadSquared is a Bangalore-built sales-execution CRM used across EdTech, BFSI, healthcare, and real estate — not a property-specific tool, but a genuinely strong one for high-velocity lead workflows. It has a built-in dialer with call recording, lead scoring, native WhatsApp Business Cloud API integration (two-way conversations logged against each lead, template messages, automatic follow-ups by stage), and real field-force tracking — geo-tracking, beat plans, and check-in/check-out at customer locations, with an offline mode for patchy network. For a brokerage or channel-partner team that lives on the phone and on WhatsApp, this is a genuinely capable engine. Indian pricing is tiered per user — the Pro plan runs around ₹4,000/user/month, with WhatsApp Cloud API messages billed separately on top.
Where it falls short: There's no property or unit register, no RERA or possession-date fields, no commission tracking, and no GST invoicing — LeadSquared solves the lead problem well but has nothing to say about listings, payouts, or billing once a deal closes.
5. Zoho CRM — Best for Teams That Want to Build Their Own Setup
Zoho CRM markets a dedicated "real estate" landing page, but underneath it's the same general-purpose CRM sold to every industry — property fields, deal stages, and workflows have to be configured manually using custom fields and Deluge scripting. What you get in exchange is a mature, well-supported product with a native Cases module for support tickets, Zia AI on higher tiers, and access to dozens of add-on Zoho apps. India pricing runs from about ₹800/user/month (Standard) up to ₹2,600/user/month (Ultimate) billed annually, plus GST — a range that adds up quickly as a brokerage adds agents, since it's priced per seat rather than flat.
Where it falls short: No native property or RERA fields, no commission or payout tracking, and no invoicing — GST billing needs a separate Zoho Books subscription. For a brokerage that wants real estate-specific functionality out of the box, Zoho CRM is a foundation you build on, not a finished product.
How the Top Options Compare
Sell.Do, LeadSquared, and Zoho CRM are the three names brokers and developers search for most often when evaluating real estate software in India. Here's how they stack up against Grovia on the features that matter most to a brokerage's day-to-day operations:
| Feature | Grovia | Sell.Do | LeadSquared | Zoho CRM |
|---|---|---|---|---|
| Property / listing register | Yes | Partial | No | No |
| Commission tracking & payouts | Yes | No | No | No |
| GST-native invoicing | Yes | No | No | Needs Zoho Books |
| Channel-partner / co-broker management | No | Yes | No | No |
| Site-visit GPS field tracking | Yes | Partial | Yes | No |
Feature comparison based on each platform's publicly available product pages and documentation as of August 2026. Sell.Do, Propacity, LeadSquared, and Zoho CRM are trademarks of their respective owners.
Frequently Asked Questions
Is there a real estate CRM in India built specifically for property, not just generic sales?
Yes — Sell.Do, Propacity, and Grovia are all built specifically for real estate, just for different parts of the business. Sell.Do and Propacity are developer-side tools (project launches, inventory, channel-partner collaboration). Grovia is brokerage-side (property listings, lead-to-deal pipeline, commission payouts, GST billing). LeadSquared and Zoho CRM are generic sales CRMs that real estate teams adapt to their needs rather than tools purpose-built for property.
Which of these tracks real estate agent commission payouts automatically?
Of the five compared here, only Grovia has native commission tracking. Every closed deal gets its own commission record — deal value, commission percentage, and the agent who closed it — with the payout amount calculated automatically and its status tracked as expected, partial, or received. It's a per-deal, single-agent record rather than an automatic multi-agent split calculator, so a deal shared between two co-listing agents still needs to be logged as separate commission entries. Sell.Do, Propacity, LeadSquared, and Zoho CRM don't have a commission-tracking module at all.
Do any of these handle GST invoicing for brokerage fees?
Only Grovia generates GST-compliant invoices natively, with CGST/SGST/IGST and HSN/SAC codes built in. Zoho CRM requires a separate Zoho Books subscription for invoicing. Sell.Do, Propacity, and LeadSquared don't include billing or invoicing at all — they're lead and sales tools, not accounting tools.
I run a small brokerage with a few channel partners — which one fits best?
If channel-partner and sub-broker network management is your top priority, Sell.Do or Propacity are the more purpose-built options. If your bigger pain point is commission payouts and GST billing alongside your listings and leads, Grovia is the only one of the five with all three built in at a flat monthly price. Many small brokerages end up using Grovia for day-to-day operations and working with Sell.Do or Propacity specifically when acting as a channel partner on a developer's project launch.
The Bottom Line
There's no single "best" real estate CRM in India — there's a best fit for what you're running. Launching towers with a channel-partner network? Sell.Do or Propacity. Running phone- and WhatsApp-heavy sales at volume, real estate or otherwise? LeadSquared. Want a CRM you can bend into any shape yourself and don't mind per-seat pricing? Zoho CRM. Running a brokerage where listings, leads, commission payouts, and GST billing all need to live in one place without hiring a separate accounting tool? That's the gap Grovia was built to close.
