What Is Grovia? A Complete Overview of India's All-in-One Business Platform

Grovia is an all-in-one business operations platform built for small and mid-sized businesses in India, combining CRM and sales, GST-compliant invoicing and accounting, project management, HR and payroll, field operations with live GPS tracking, and a built-in AI assistant in a single subscription.

Most small and mid-sized businesses in India run on a patchwork of tools that were never designed to talk to each other: a WhatsApp group for client updates, an Excel sheet for the sales pipeline, a folder of paper or PDF invoices, and two or three separate apps for HR, support, or field staff. Grovia was built to replace that patchwork with one system — one login, one database, one subscription — so that a lead, a quotation, an invoice, a project, and a support ticket for the same client all live in the same place instead of five different ones.

What Grovia Includes

Grovia is organized into modules covering the full lifecycle of a business, from the first sales conversation through delivery and support. Every module below is part of the core platform; industry add-ons are covered separately below.

CRM and Sales Pipeline

Grovia's CRM tracks leads and clients through a sales pipeline, from first contact to closed deal. Sales teams can send quotations directly from the system, track which ones are open, accepted, or expired, and convert an accepted quotation into an invoice in one step, instead of retyping the same line items into a separate billing tool.

GST-Compliant Invoicing and Accounting

Every invoice Grovia generates is GST-compliant out of the box, with CGST, SGST, and IGST calculated automatically based on the transaction. Behind the invoicing sits a full accounting module — ledgers, expenses, and financial reports — so invoices don't just get created, they flow into the business's actual books. On the Growth and Business plans, this extends to bank reconciliation, matching bank statement transactions against recorded invoices and payments.

Project and Task Management With a Work Calendar

Client work is tracked through project and task management, with assignees, due dates, and status for each task. A work calendar sits on top of this, showing the whole team what's due across every active project and client in one view, rather than in separate to-do lists per person.

HR, Attendance, and Payroll

Grovia handles the employee side of the business too: attendance tracking and monthly payroll processing, so HR isn't run out of a spreadsheet or a standalone HR tool that's disconnected from the rest of the business.

Field Operations With Live GPS Tracking

For businesses with field or delivery teams — technicians, sales reps, delivery staff — Grovia includes a field operations module with live GPS tracking, so a manager can see where a field team member actually is against where they were assigned to be, in real time.

Client Portal and Support Ticketing

Clients get their own portal to view invoices and project status and to raise support tickets, without emailing or calling in. Tickets raised through the portal, or logged internally, are tracked through to resolution inside the same system as the rest of that client's history.

Team Chat and Email Integration

Internally, a built-in team chat keeps day-to-day coordination inside Grovia instead of spilling into a WhatsApp group with no record tied to the client or project it was about. Grovia also connects to Microsoft 365 or Google Workspace, so email sent and received for a client or lead can be tracked alongside their record instead of living only in a separate inbox.

Who Grovia Is For

Grovia is built for small and mid-sized businesses in India — typically anywhere from a 5-person team to a 40-plus person company — that need more structure than spreadsheets and chat groups can provide, but don't need — or want to pay for — a full enterprise ERP implementation. Grovia's three plans are sized around this range, from 5 users and 100 clients on the entry plan up to 40 users and 2,000 clients on the top plan.

Many businesses on Grovia also work in a specific industry with its own workflows, which is why Grovia offers optional industry-specific modules as add-ons on top of the core platform. A CA or accounting firm can add a module built around practice-specific workflows, a construction company can add one built around sites and contractors, and a real estate agency can add one for listings and site visits. Other available industry modules cover legal and law firms, web agencies, IT and MSP businesses, education, events, interior design, travel and tourism, and freelancers or independent consultants. The Growth plan includes one industry module free, and the Business plan includes two, so most businesses that need one get it at no extra cost.

How Grovia Is Different

Compared with a single-purpose tool — a billing app, a CRM, or a project tracker used on its own — the difference is where the data lives. A standalone invoicing app is often genuinely excellent at invoicing, but a client's quotation, project, support history, and payment status still end up split across that app plus whatever else is tracking the rest of the relationship. Grovia keeps all of it under one client record, so an invoice, the project it's tied to, and the support ticket that came out of it are three views of the same data, not three separate systems that have to be reconciled by hand.

Compared with large international business suites, the difference is closer to fit than to feature count. Global suites are often the deeper choice for a specific enterprise need — multi-country operations, complex manufacturing, or highly custom workflows — and can be worth the implementation cost for businesses that need that depth. Grovia is built around the operations of a typical Indian small or mid-sized business specifically: GST invoicing is native rather than a bolt-on, support runs in IST, and a plan can be up and running in days rather than months of implementation. The trade-off is scope, not quality — Grovia covers the modules an Indian SMB actually runs on, at a price and setup time built for that size of business, rather than the breadth an enterprise suite eventually grows into.

Grovia Pricing

Grovia has three plans, priced per month and scaled by team size and number of clients. Every plan includes the full core platform — CRM, invoicing and accounting, projects, HR and payroll, field operations, team chat, client portal, support ticketing, email integration, and GroAI — with higher plans adding more users, more clients, bank reconciliation, and free industry modules.

Plan	Price	Users	Clients	Industry Modules Included
Starter	₹875/month (annual billing; ₹1,050/month if billed monthly)	5 users	100 clients	—
Growth (most popular)	₹2,167/month (annual billing; ₹2,600/month if billed monthly)	15 users	500 clients	1 module free
Business	₹4,375/month (annual billing; ₹5,250/month if billed monthly)	40 users	2,000 clients	2 modules free

All three plans include a 14-day guided trial and no credit card is required to start. Grovia Marketing AI, the platform's AI-assisted campaign planning and outreach tool, is included from the Growth plan up.

GroAI and Marketing AI

GroAI is Grovia's built-in AI assistant, and it answers questions about the business's own live data rather than general knowledge. Instead of building a report or filtering a table to find out which invoices are overdue, a user can ask GroAI directly — "which invoices are overdue and what should I chase first?" — and get an answer pulled from the business's actual invoices, due dates, and client records, not a generic template. The same applies to stalled leads, projects running behind schedule, or clients who haven't been invoiced this month. GroAI works with the data already inside Grovia, so the answer is only ever as good, and as current, as what's in the system.

Grovia Marketing AI is a separate, more specialized tool aimed at outreach rather than day-to-day questions. It assists with planning campaigns — suggesting outreach sequences, drafting messaging for a segment of leads or clients, and organizing send timing — so a small team without a dedicated marketing hire can run structured campaigns instead of one-off blasts. Marketing AI is included from the Growth plan up.

Frequently Asked Questions

What is Grovia?

Grovia is an all-in-one business operations platform for small and mid-sized businesses in India. It combines CRM and sales, GST-compliant invoicing and accounting, project management, HR and payroll, field operations with GPS tracking, a client portal, support ticketing, and a built-in AI assistant called GroAI in one subscription, replacing the separate tools — WhatsApp, Excel, paper invoices, point-solution apps — that most small businesses piece together to run the same operations.

Who makes Grovia?

Grovia is built and operated in India, for Indian businesses. The platform is designed around Indian business realities specifically — GST compliance, IST support hours, and workflows suited to how Indian SMBs actually operate — rather than an international product adapted for the Indian market afterward.

Is Grovia only for Indian businesses?

Grovia is built specifically for small and mid-sized businesses operating in India. GST invoicing, Indian payroll compliance, and IST-based support are core to how the platform works, not optional settings, so it's designed with the Indian market as its primary focus rather than as a generic global tool.

How much does Grovia cost?

Grovia has three monthly plans: Starter at ₹875/month (annual billing; ₹1,050/month if billed monthly) (5 users, 100 clients), Growth at ₹2,167/month (annual billing; ₹2,600/month if billed monthly) (15 users, 500 clients, most popular, includes 1 free industry module), and Business at ₹4,375/month (annual billing; ₹5,250/month if billed monthly) (40 users, 2,000 clients, includes 2 free industry modules). All plans include the full core platform, with optional industry-specific modules available as add-ons.

Does Grovia have a free trial?

Yes. Every Grovia plan includes a 14-day guided trial, and no credit card is required to start.

What mobile apps does Grovia offer?

Grovia includes five companion mobile apps on every plan, covering the core business platform, the client portal, field operations with GPS tracking, internal team chat, and the GroAI assistant, so the same modules available on desktop are usable from a phone in the field or on the move.