At a glance — coverage scores
Percentage of 25 features across property & lead management, commission tracking, billing, client communication, and platform/AI that each platform fully supports.
The only platform combining property listings, commission payouts, GST billing, and site-visit dispatch for Indian brokerages.
Strong developer-focused lead & launch CRM — no commission tracking, GST billing, or brokerage-ops tools.
Powerful generic lead-execution engine used across industries — not built for property listings or commissions.
Highly customizable generic CRM — real estate needs heavy manual setup; no native commission or billing tools.
Feature-by-feature breakdown
All 25 features across 5 categories. Green = full support · Orange = partial · Red = not available.
| Feature | Grovia | Sell.Do | LeadSquared | Zoho CRM |
|---|---|---|---|---|
| Property & Lead Management | ||||
| Multi-type property register (apartment/villa/plot/commercial/shop) | Partial | |||
| RERA number & possession-date tracking per unit | Partial | |||
| Lead capture from portals, walk-ins & referrals | ||||
| Visual deal pipeline (enquiry → site visit → booking) | Partial | |||
| Channel-partner / co-broker network management | ||||
| Purpose-built for real estate (not a relabelled generic CRM) | ||||
| Commission Tracking | ||||
| Per-deal commission % auto-calculated from deal value | ||||
| Expected / partial / received payout status workflow | ||||
| Commission linked to property, client & deal record | ||||
| Dedicated commission dashboard (expected/received/pending) | ||||
| Billing & Compliance | ||||
| GST-compliant invoicing (CGST/SGST/IGST) | ||||
| HSN/SAC code support on invoices | ||||
| Receivables ageing / monthly collection reports | ||||
| Invoice payment tracking (partial payments, due dates) | ||||
| Secure document vault (agreements, RERA, KYC papers) | Partial | Partial | ||
| Client Communication | ||||
| Buyer/tenant support ticket system | ||||
| Site-visit dispatch with live GPS field tracking | ||||
| Structured visit report with client feedback | Partial | |||
| Push notifications (new leads, visit updates, payouts) | Partial | Partial | Partial | |
| Native WhatsApp Business conversation logging | ||||
| Platform/AI | ||||
| Built-in AI assistant (property descriptions, lead summaries) | Partial | Partial | ||
| Business analytics dashboard (bookings, conversion, top agents) | ||||
| Mobile app (iOS & Android) | ||||
| Flat, all-inclusive pricing (not per-seat) | Partial | Partial | ||
| Complete business-ops platform (billing + projects + support, not just leads) | ||||
What each competitor actually does
An honest look at what each platform is designed for — and where it runs out of road for a real estate business.
Sell.Do is a sales & marketing automation suite built specifically for the Indian real estate industry, used by 600+ real estate brands. It is strongest for developers and builders running project launches, with channel-partner management and AI-assisted call analysis — but it is a lead and sales tool, not a back-office platform: no commission-payout tracking, no GST invoicing, and no general multi-type property register for brokers handling resale, rental, and plots across builders.
LeadSquared is a Bangalore-built sales-execution CRM used across many high-velocity industries — EdTech, BFSI, healthcare, and real estate among them. It excels at call-heavy lead workflows: a built-in dialer, lead scoring, and genuinely strong field-force tracking with geo-tracking and check-in/check-out at customer locations, plus native WhatsApp Business API logging. What it doesn't have is anything real-estate-specific — no property or unit register, no RERA fields, no commission tracking, and no GST invoicing.
Zoho CRM is a generic, highly-customizable CRM that Zoho markets with a dedicated "real estate" landing page — but the underlying product is the same CRM sold to every industry. Teams have to build out property fields, deal stages, and workflows manually. Native support tickets (the Cases module) are genuinely built in, but GST invoicing needs a separate Zoho Books subscription, and pricing is per user — it climbs quickly as a brokerage adds agents.
The only platform that covers every dimension of running a brokerage
Sell.Do and LeadSquared are lead-generation engines. Zoho CRM is a generic sales tool wearing a real estate label. None of the three track commissions, bill in GST, or dispatch agents to site visits. Grovia is the complete brokerage OS: listings, leads, commissions, billing, and field ops — all connected.
Built for how Indian brokers and small developers actually work. Every feature — from RERA tracking to commission payouts to GST invoicing — reflects the real day-to-day of running a brokerage, not a generic sales pipeline.
Start Guided Trial — No CardFrom first enquiry to signed registration, every stage lives in one pipeline — not a lead CRM with the rest of the brokerage bolted on in spreadsheets.
None of the CRMs compared here track agent commissions or payouts. Grovia calculates each deal's commission automatically and shows expected, received, and pending in one dashboard.
Issue GST-compliant brokerage invoices with CGST/SGST/IGST and HSN/SAC codes — no separate accounting subscription required.
Send an agent to a property showing, track them on the map, and get a structured visit report with client feedback the moment the tour ends.
Draft a property description, summarise a client's requirements, or check a lead's follow-up status — without switching to another tool.
₹1,550/month covers up to 50 properties and 10 staff or agent logins. Zoho CRM charges per user; Sell.Do doesn't publish pricing at all.
Moving from Sell.Do, LeadSquared, or Zoho CRM to Grovia?
We make the switch painless. Import your listings and lead list in minutes. Your active deals carry over. And our team onboards you free.
Upload a CSV of your listings and lead pipeline. Grovia builds your property register and deal pipeline automatically.
Configure your default commission %, add your active deals, and your payout dashboard is live immediately.
Add agent and staff logins, assign roles, and everyone is live in minutes — no IT team required.
A Grovia specialist walks you through every feature with your real listings and deals. No extra charge — included in all plans.