Grovia + Google Ads lead forms

Google Ads lead forms can post each new lead to a web address. Give them your Grovia enquiry link and leads arrive instantly.

What it does

  • Uses Google's own lead-form webhook — no connector app needed.
  • Leads are marked as coming from Google Ads.
  • The secret key you set in Google Ads is checked on every lead, so nobody else can post to your link.

How to set it up

  1. In Grovia, open Marketing → Setup → Connect your enquiry sources → Google Ads lead forms, and copy your link.
  2. In Google Ads, open the lead form → Lead delivery → Webhook, paste the link and choose a key.
  3. Type the same key in Grovia and save, then send a test lead from Google Ads.

Good to know

  • For lead form ads only; clicks to your website come in through your website enquiry form.

Frequently asked questions

Can Google Ads leads go straight into Grovia?

Yes. Paste your Grovia enquiry link into the lead form's webhook setting in Google Ads and leads arrive instantly.