Everything in Grovia's
Digital Marketing module

Manage unlimited campaigns across all your clients simultaneously. Each campaign has its own timeline, objectives, channels, budget, status, and performance metrics. Switch between clients in one click — never lose context or mix up deliverables between accounts.

• Campaign types: PPC, Social, Email, SEO, Influencer, Content
• Status flow: Draft → Active → Paused → Completed
• Budget vs spend tracking per campaign
• Assigned team member and due date

Plan, schedule, and track content publication across platforms for every client. Each content item has a platform tag (Instagram, Facebook, LinkedIn, YouTube, Blog), publication date, status, and assigned creator. Drag content to reschedule with a single drag.

• Platform tags: Instagram, Facebook, LinkedIn, YouTube, Blog, Email
• Status: Planned, In Review, Approved, Published
• Linked to campaign for attribution
• Approval gate before publishing

Create A/B variants for campaigns, ad copies, subject lines, and creative sets. Track performance side-by-side with live metrics. When one variant clearly wins, mark it as the winner — and archive the loser with notes so your team learns from every test.

• Side-by-side metric comparison
• Winner declaration with timestamp
• Test history preserved per client
• Applicable to ads, emails, landing pages

Generate properly tagged UTM links for every campaign, channel, and creative variant in seconds. UTM parameters (source, medium, campaign, term, content) are saved against the campaign record — importable into Google Analytics and other analytics platforms.

• Campaign, source, medium, term, content fields
• One-click copy to clipboard
• Auto-saved to campaign record
• Bulk link generation for multi-channel campaigns

Pull leads automatically from Meta Lead Ads, website forms, landing pages, chatbots, and any tool that supports webhooks — including Zapier and Make. Every lead is captured with full attribution: source, medium, campaign, and timestamp — no manual data entry.

• Meta Lead Ads native integration
• Webhook endpoint per client
• Auto-attribution: source, medium, campaign
• Duplicate detection and merging

Connect Meta (Facebook and Instagram) Lead Ad forms directly to Grovia. New submissions arrive in real time — no CSV downloads, no manual imports. Each lead is tagged with the ad set, audience, and creative that generated it.

• Real-time lead delivery (no CSV exports)
• Ad set and audience attribution
• Creative tracking per lead
• One Grovia account supports multiple Meta pages

Move leads through a configurable pipeline — New → Contacted → Qualified → Proposal Sent → Converted or Lost. Filter by campaign, source, date range, or assignment. Bulk-assign leads to sales team members for follow-up.

• Configurable pipeline stages per client
• Bulk assignment to team members
• Source and campaign filter
• Conversion rate by source report

Set a monthly or campaign-level budget per client. Grovia calculates the expected daily spend pace and compares it to actual spend. If a client is pacing above budget by more than a configurable threshold, push notifications and email alerts fire automatically — before the budget is depleted.

• Daily pacing vs actual spend
• Configurable alert threshold (e.g. 10% overpace)
• Push + email alert on budget overrun
• Monthly spend summary per client

Set monthly performance targets per client — leads, ROAS, CPL, impressions, clicks, conversions, or custom metrics. Track actuals in real time. Colour-coded status (green/amber/red) shows at a glance who is on target, at risk, or off track — before the monthly review.

• Custom KPI types: leads, ROAS, CPL, conversions
• Monthly target vs actual tracking
• Green/amber/red status indicators
• Historical KPI performance chart

A composite health score for each client account that combines reach, engagement, conversion rate, and retention signals into a single number. Use it to benchmark performance month-over-month, spot accounts that are declining before the client notices, and justify retainer renewals with data.

• Score 0–100 per client account
• Components: reach, engagement, conversion, retention
• Month-over-month trend chart
• Auto-highlighted in client reports

A centralised, S3-backed library for all client creatives — images, videos, copy decks, brand guidelines, and presentation decks — organised by client and campaign. Share assets with clients or team members via secure, time-limited links without exposing your internal file structure.

• Organised by client and campaign
• Supported: images, video, PDF, DOCX, PPT
• Secure share links with expiry
• S3-backed — no storage limits

A branded self-service portal where clients review and approve creatives, ad copies, and content calendars — without WhatsApp back-and-forth. Clients can approve, request revisions, or leave inline comments. Every action is timestamped and logged — creating a clear approval trail that eliminates disputes.

• No client account required — secure link access
• Approve / Request revision / Comment
• Full approval trail with timestamps
• Revision round counter per asset

Auto-generate branded performance reports — PDF or HTML — on a weekly or monthly schedule, and send them directly to client email addresses. Reports pull live data from campaign metrics, KPI targets, lead pipeline, and Growth Score — no manual compilation. On Agency plan and above, reports are fully white-labelled with your agency's branding.

• Scheduled: weekly or monthly
• Delivered to client email automatically
• White-label on Agency+ plans
• Includes KPIs, Growth Score, lead funnel

An AI assistant purpose-trained for digital marketing work. Ask about campaign optimisation strategy, ad copy variations, audience segmentation, budget allocation, A/B test interpretation, or Meta Ads troubleshooting — with optional client campaign context for sharper, more relevant answers.

• Campaign optimisation strategy
• Ad copy and creative suggestions
• Audience segmentation guidance
• Meta Ads, Google Ads, LinkedIn troubleshooting

Track keyword rankings for every client domain across Google India. Monitor position, search volume, and visibility score per keyword. Weekly movement summaries alert you to drops or gains — so you know which clients need content action before they notice their traffic dipping.

• Position tracking per keyword per domain
• Search volume and visibility score
• Weekly movement alerts (drops + gains)
• Multi-domain support per client